Full Graphics Package: From Augmented Reality to On-Air Graphics
Carrot Broadcast developed a complete graphics package for the Media Basket basketball championship.
The project combined augmented reality for key in-game moments with an automated graphics system aligned with the tournament's visual style guide. It also included custom transitions where AR elements from the stadium environment seamlessly transformed into on-air graphics.
All visuals were delivered into the live broadcast using Carrot's hardware and engineering systems.
Moscow Mayor Sergei Sobyanin visited the new NTV television complex, where general director Alexey Zemsky presented the studios, technological infrastructure of the technopark and developments from various companies, including Carrot.
Leonid Novoselov held a seminar on virtual media production technologies for students and engineers of the Moscow Technical University of Communications and Informatics.
The main task was to convey the scale of outer space and visualize the beauty of the planet. XR technology has provided seamless integration of the LED screen and superimposed AR graphics without using chromakey,