Live Virtual Studio for the Biggest Sporting Event of 2022
Carrot Broadcast developed a live virtual studio under the creative direction and commission of Match TV.
The project spanned:
30 days of production
94 live broadcasts
4 visual themes
Hundreds of interactive elements
The studio featured dynamic infographics, animated characters, and a wide range of visual effects — all integrated into a real-time broadcast environment.
Moscow Mayor Sergei Sobyanin visited the new NTV television complex, where general director Alexey Zemsky presented the studios, technological infrastructure of the technopark and developments from various companies, including Carrot.
Leonid Novoselov held a seminar on virtual media production technologies for students and engineers of the Moscow Technical University of Communications and Informatics.
The main task was to convey the scale of outer space and visualize the beauty of the planet. XR technology has provided seamless integration of the LED screen and superimposed AR graphics without using chromakey,